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Smart Play Book Conference

Every Edition. Every Story.

A growing archive of every Smart Playbook Conference, the content, the conversations, the speakers, and the outcomes. Each edition builds on the last.

2025 Edition

The Smart Playbook Conference - How Thinking Differently Creates Unstoppable Growth 2025

This seminar combines the power of mindset and strategy in a way that’s simple, clear, and actionable. The phrase “Smart Playbook” isn’t just a title, it’s a promise: that you’ll walk away with real frameworks and insights you can use immediately by linking thinking differently to real business results, this seminar becomes a must for leaders who want more than temporary wins, they want consistent, scalable success. Whether you’re a CEO, a team lead, or a rising professional, you’ll find value here. Executives will learn how to lead with vision and strategy in a fast-changing world. Teams will gain new ways to approach problems, drive innovation, and collaborate better. This seminar speaks to everyone because smart thinking is everyone’s responsibility.

Speaker Lineup

Our Speakers at the Smart Play Book Conference 2025.

Ali Baba Akpobome
About Ali Baba Akpobome

Atunyota ‘Ali Baba’ Akpobome – Strategic Thinker, Creative Economy Leader, and Organizational Advisor Atunyota Alleluya Akpobome, widely known as Ali Baba, is more than a household name, he is a dynamic force in strategic thinking, creative leadership, and organizational transformation. While celebrated as the pioneer of modern stand-up comedy in Nigeria, Ali Baba’s true strength lies in his rare ability to connect creativity with commerce, and to help leaders see possibilities where others see limitations. Over the past three decades, he has quietly shaped brand narratives, economic strategies, and campaign executions for businesses, governments, and CEOs looking to engage more meaningfully with their audiences. His advisory influence spans event promotions, marketing innovation, content development, public engagement, and corporate storytelling, delivering results that resonate both emotionally and strategically. Ali Baba is sought after by C-suites, boards, and forward-thinking founders not just for his voice, but for his mind, a deep well of insight on how ideas become movements, and how messaging can transform perception, loyalty, and value. His work sits at the intersection of culture and strategy, where brand identity meets market impact. Through his mentorship and platforms, he has empowered hundreds of creatives and entrepreneurs, reinforcing his belief that creativity isn’t just entertainment, it’s infrastructure for innovation and influence. In a world where differentiation is currency, Ali Baba helps organizations think differently and act powerfully.

Ali Baba Akpobome

Executive Director, XQZMOI

Adenrenle Oni
About Adenrenle Oni

Adenrele Oni, tailored to emphasize his leadership, strategic expertise, and transformative impact in finance and business: Adenrele Oni – Financial Strategist, Growth Architect, and Transformational Leader With over three decades of distinguished service in the financial sector, Adenrele Oni stands as one of Nigeria’s most respected figures in banking and enterprise strategy. As the Managing Director and CEO of Richway Microfinance Bank Limited, he has redefined what it means to lead with integrity, vision, and a deep understanding of the economic pulse of communities. His career spans critical roles in top-tier institutions, including Managing Director of FBN Mortgages and General Manager, Chief Representative Officer of First Bank of Nigeria in South Africa. Throughout his journey, Adenrele has consistently demonstrated an exceptional ability to navigate complex markets, drive sustainable growth, and engineer transformative business models. He is a Fellow of the Chartered Institute of Taxation of Nigeria and an Honorary Senior Member of the Chartered Institute of Bankers of Nigeria—credentials that speak to his authority in financial governance, strategic planning, and institutional leadership. What sets Adenrele apart is not just his depth of experience, but his visionary mindset. He understands that lasting impact comes from building resilient systems, empowering teams, and embedding innovation at the heart of operations. Under his leadership, Richway Microfinance has emerged as a model for excellence, achieving national recognition and driving inclusive financial solutions that uplift businesses and individuals alike. To founders, executives, and decision-makers, Adenrele offers more than expertise, he delivers perspective, clarity, and a blueprint for scalable success.

Adenrenle Oni

CEO, Richway Microfinance Bank

Vincent Egbe
About Vincent Egbe

Vincent Egbe is a visionary business leader who has spent over 20 years at the forefront of brand development, commercial strategy, and organizational transformation across Africa. As the Managing Director of GB Foods Nigeria, he leads one of the region’s most dynamic food manufacturing companies, home to household names like Gino, Bama, Jago, and Jumbo, delivering both local relevance and global standards. Vincent’s strategic leadership has positioned GB Foods Nigeria as the largest integrated tomatoprocessing company in Sub-Saharan Africa, a feat that blends world-class operational excellence with deep local insight. But his impact stretches far beyond production. He has built and led crossfunctional, high-performing teams, redefined category standards, and driven measurable growth across markets. An alumnus of Stanford University’s Executive Leadership Program and the IESE Business School’s Executive Development Program, Vincent blends academic rigor with practical execution. He is known for his ability to craft bold strategies, scale operations efficiently, and build brands that resonate deeply with consumers. Colleagues and collaborators regard Vincent as a thoughtful innovator—one who understands the power of purpose-driven business, and the value of leadership that inspires both performance and culture. His approach integrates data, insight, empathy, and agility, all essential for navigating today’s dynamic business landscape. For leaders seeking to build resilient brands, empower talent, and grow with relevance, Vincent Egbe delivers a roadmap built on proven results and long-term vision.

Vincent Egbe

Country Manager GB, GBFoods

Olori(Dr.) Elizabeth Ajibola
About Olori(Dr.) Elizabeth Ajibola

Dr. Elizabeth Ajibola – Business Builder, Market Innovator, and Strategic Leadership Force Dr. Elizabeth Ajibola is a powerhouse of enterprise, innovation, and strategic leadership. As the Chairman and Managing Director of Mt Olive Nigeria Limited, she has built one of Nigeria’s most respected and rapidly growing distribution companies, creating a robust system that moves fastmoving consumer goods across multiple states with precision, consistency, and market insight. With over two decades of executive-level experience in Business Management, Risk Analysis, Sales, and Market Development, Dr. Ajibola brings a rare combination of vision, execution, and operational excellence to everything she does. Her entrepreneurial success includes Betty Distribution, a specialized neighborhood and door-to-door redistribution network, designed to close the last-mile gap in consumer delivery. Her academic foundation is as impressive as her boardroom performance, she holds a Bachelor’s degree in Entrepreneurship, an MBA, an MSc in Global Marketing from the University of Liverpool, and a Doctorate in Business Administration from Walden University, USA. She is also a certified member of the Institute of Management Consultants (IMC). Dr. Ajibola is known not only for her ability to build scalable, efficient business structures, but also for her people-first approach to leadership. She has mentored hundreds of employees and emerging entrepreneurs, creating cultures of discipline, ownership, and innovation within her companies. As the Royal Mother of Ijara-Isin in Kwara State, she embodies leadership in both the corporate and traditional spheres. Her presence on any stage is a compelling blend of grace, power, and deep business insight. For organizations looking to grow with structure, purpose, and profitability, Dr. Elizabeth Ajibola offers both the blueprint and the track record.

Olori(Dr.) Elizabeth Ajibola

Chairman MD, Mt. Olive Nigeria Ltd